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Pitch to Development Executives

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There are over 500 scripted programs being made for broadcast, cable, and digital formats. The opportunities to get your idea for a series made seem endless, but it’s also a double-edged sword.

To stand out and be recognized in such a crowded market place, you need more than a great idea; you need a foolproof pitch to bring your series clearly and vividly to life for any producer, network or studio executive who hears it.

This workshop will get down to the brass tacks of how to pitch your series idea like a seasoned pro. It’s a little bit art, a little bit science, and definitely a skill anyone can learn given the right tools. Ideas this workshop will cover include:

  • Loglines – their importance and how to write one
  • What buyers are looking for in a pitch
  • Character vs. story beats – which are more important?
  • Structuring your pitch for maximum affect
  • What to say – and not say – in a meeting
  • What happens to your pitch after you leave the room

Who should attend: Writers, Producers, and anyone who works with writers including agents and managers.

Requirements: Something to take notes.

By the end of this workshop, you’ll know:

  1. The key elements to successfully translating your idea into an attention getting pitch
  2. How to sell yourself as well as your idea
  3. How to talk about your pitch in terms of the pilot and beyond

About the Instructor:

Marla White is a television development executive with years of experience in shepherding series and movies to the small screen including the current WGN hit show, “Outsiders,” and “The Jim Gaffigan Show” for TV Land. After hearing hundreds of mind numbing pitches over the years that successfully torpedoed what might have otherwise been marketable ideas, she has become determined teach writers what executives are looking for when you walk in the room.